Selective attention.

Selective attention is a psychological process by which we pay disproportionate attention to things we think are important or worthy, while filtering out most anything that does not register as such.rZ1


  1. Arnold M. Zwicky, “Why Are We so Illuded?,” September 2006, https://web.stanford.edu/~zwicky/LSA07illude.abst.pdf. (See notes.)