Pink’s intrinsic motivation model.
- Autonomy: the desire to be self-directed.
- Mastery: the urge to get better at stuff.
- Purpose: contributing to something bigger than oneself.
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Dan Pink, RSA ANIMATE: Drive: The Surprising Truth about What Motivates Us, 2010, https://www.youtube.com/watch?v=u6XAPnuFjJc. (See notes.)