Pink’s intrinsic motivation model.

  • Autonomy: the desire to be self-directed.
  • Mastery: the urge to get better at stuff.
  • Purpose: contributing to something bigger than oneself.

rP1


  1. Dan Pink, RSA ANIMATE: Drive: The Surprising Truth about What Motivates Us, 2010, https://www.youtube.com/watch?v=u6XAPnuFjJc. (See notes.)