id: 2122,10C
title: Porter’s Five Forces.
date: 2024-09-29

Porter’s Five Forces.

Also called the Competitive Forces Model, this assess competitiveness in an industry. The forces are:

• Intensity of rivalry
• Threat of potential new entrants
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of substitute goods/services

A sixth force is sometimes added: Power of complementary goods/services providers.