id: 5312,2
title: Norepinephrine and adrenaline drive alertness.
date: 2021-06-21

Norepinephrine and adrenaline drive alertness.

Fear increases alertness, and so does positive expectation. Visualizations and changes/novelty can both be used to trigger fear or interest.rR1

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    David Rock, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long, 1st ed (New York: Harper Business, 2009). (See notes.)