Answering “how does the business compete?”.
This question evaluates how a business competes in their market.
- Differentiation (autonomy): The product is unlike others. This business may see that great ideas come from individuals.
- Cost (control): This is optimized by generic processes and machine-like control over development. Cost is comprised of purchase price, cost of operating the product, and the price paid to gain access or obtain.
- Flexibility (cooperation): Lead time of changes, responsiveness and adaptability of the offering and backing servicing. Cross-functional teams deliver the fastest here.