id: 1254
title: Jobs to be done framework.
date: 2024-03-17

Jobs to be done framework.

A product development framework that frames user needs as goals for which they want to “hire” a product or service. Key concepts include:rR8

• Market: A group of people largely defined by the job they need done.
• Job: Task or goal a person would “hire” a service or product to help them do. A verb-first phrase that describes what they want, including functional, social, or emotional aspects.
• Outcome: A goal or “What does success look like?”. Should be phrased in a way that suggests a measurement or other success qualification.

Suggested practice for applying the framework:rR8

1. Explore markets: Explore and research based on hypotheses about user needs. Distill into a coarse idea about the Jobs in the markets. Narrow to viable or underserved markets.
2. Discover all jobs and outcomes: Interview three experts in the market to learn all their jobs, together in one session, and their outcomes in a second.
3. Quanity unmet needs in a survey.
4. Prioritize unmet needs: opportunity score = Importance % + (Importance % - Satisfaction %)