id: 2113,2
title: Fundamental motivators drive all behaviors.
date: 2021-07-27

Fundamental motivators drive all behaviors.

  • Reducing pain and increasing pleasure.
  • Reducing fear and increasing hope.
  • Reducing social rejection and increasing acceptance.

A plethora of core motivations stem from these. SCARF affects many of these.rE1

  1. ↩

    Nir Eyal, Hooked: How to Build Habit-Forming Products (New York, New York: Portfolio/Penguin, 2014). (See notes.)